Thanks to the analysis feature, we get a quick overview of the discussion that goes about our company, our competition and the field itself.Leena Turunen Head of Division, Restel Oy
Restel’s Head of Division, Leena Turunen is responsible for Burger King in Finland. “Burger King is a well-known, world-wide brand and the fast food giant’s landing in Finland sparked wide interest in media, including newspapers, TV and radio. With SoMeMonitor, we know what kind of web discussion goes on about Burger King. This way we can offer timely and interesting content, campaigns and products for our customers”, Turunen says.
Burger actively follows the discussion topics on social media. “We have used SoMeMonitor for media monitoring, especially for staying on top of the discussion on Facebook and Twitter. The largest group in Burger King’s clientele is the under 30-year-old consumers, so it is logical to monitor the discussion specifically on social media, forums and blogs, to know what is talked about Burger King”, Turunen describes. You get a link to the discussion and because of the analysis feature you get a quick overview of the discussion that goes on about your company, your competition and the field itself.
Customer satisfaction is important to us. We help you with the challenges of social media and monitoring and executing appropriate analyses. We always answer to our customers’ needs quickly.
