Continuously monitoring your own industry creates the basis for finding influencers.
Key opinion leader surveys can be done as one-off by monitoring the current situation. In the best case, however, finding influencers is a part of everyday communications and marketing that includes social media and media monitoring, press releases and PR.
Learn the basics of content creation: Use the right styles for headlines, highlight important words and use keywords in the titles of pictures, so they can easily be...
Search engine optimization used to be a simple technical process that had little to do with public relations. Now those times are long gone. Suddenly professionals in charge of communications and content creation have become extremely important for search engine optimization.
Producers of quality content get visibility and over time are profiled as experts in their field.
The relationship of corporate communications and media is a reciprocal one: both need the other. In order for this cooperation to work, the needs of the recipients truly need to be taken into consideration in PR. At its best, the result is a long relationship that benefits both parties.