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Previously companies had to build their own marketing and PR tools from various providers, resulting a nightmare of IT integrations and problems. Now they can have all the essential services as an integrated cloud based solution. Previously companies had to build their own marketing and PR tools from various providers, resulting a nightmare of IT integrations and problems. Now they can have all the essential services as an integrated cloud based solution.
The Liana Cloud product family is an integrated bundle of PR and marketing online tools for professionals offered by no other service provider worldwide from the same shop. With the help of the toolkit professionals are able to take care of their online marketing and PR as a whole including content management, ecommerce, email marketing, marketing automations, news release distribution and online media and social network monitoring. Each of the services are at its own offered by numerous service providers all around the world, however no other actor has previously been able to push the envelope this far and offer it as a cohesive toolkit from one cloud.
Samuli Tursas, CEO of Liana Technologies comments ”This is a breakthrough in marketing & PR industry. Previously companies had to build their own marketing and PR tools from various providers, resulting a nightmare of IT integrations and problems. Now they can have all the essential services as an integrated cloud based solution.”
Liana Technologies is the international brand of a Finnish software company, Koodiviidakko Oy which is one of the fastest growing tech companies in Finland and #1 in the City of Oulu, the Silicon Valley of Europe. Last year, the company was a National Finalist in the European Business Awards and awarded with Finland’s National Entrepreneurship prize complimented by the president of Finland Sauli Niinistö.
The growth plan of the company includes developing export further, so that Liana services would be used in different parts of the world in their own languages. Last year, the export was succesfully initiated to Russia and a sales function was opened in Dubai, the United Arab Emirates. At the TFM&A event, Liana Technologies is hoping to find potential new partners to their technology as well as local representatives to new markets.
Liana Technologies’ CEO Samuli Tursas will be joining the companys stand D26 on Tuesday the 26th at 2pm at the TFM&A event. Mr. Tursas will be available for two hours for possible interviews or queries by the press.
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The relationship of corporate communications and media is a reciprocal one: both need the other. In order for this cooperation to work, the needs of the recipients truly need to be taken into consideration in PR. At its best, the result is a long relationship that benefits both parties.
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